But how will they know how to talk to spirits?

Published April 24, 2020

If you buy ads on Facebook, you can choose the interests of the people you target — you might only want cat lovers, or people over 30, or recent car buyers.

Now Facebook says it will remove one category from that list: pseudoscience*.

That’s right: You will no longer be able to target your ads to people who believe in crystal power, alien abductions, or the healing benefits of Lysol in your veins. (“Conspiracy theory” was also removed as an option.)

Shame, that.

* Fun fact: Users don’t put themselves in those categories. Facebook’s algorithms do.
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