Facebook and Google — reality check
Facebook was the most visited Web site in the U.S. during the week ending March 13, surpassing Google for an entire week for the first time, online metrics firm Hitwise said.
Facebook had previously been able to attract more visitors than Google on Christmas and New Year’s Day, as well as the weekend of March 6, said Heather Dougherty, director of research at Hitwise, in a blog post.
What’s wrong with this? Simple: It assumes that you have to go to Google to use Google. And that’s simply not true. All the major Web browsers — Firefox, Internet Explorer, Chrome, Opera — have an integrated search bar.
To use Facebook, on the other hand, you have to go to Facebook.com. So 100% of Facebook users are on its site, while significantly fewer Google users ever need to go to Google.com.
But it makes good press, doesn’t it?