Words to make your mall, store, or street more appealing
It’s simple: If you want to make your run-of-the-mill location or business sound better that it is, it only takes the careful use of a few simple words — or in one case, just a letter.
Add e. Stuck to the end of many words and you instantly evoke that faux old fashioned feel, like the days of yore when people had Es to spare:
Before: Smith Point
After: Smith Pointe
Better: Smithe Pointe
The and at. You’re not just a store, you’re a store that’s someplace. Someplace special. Two of the most common words in the language can turn a boring name into one that sounds oh-so-exclusive.
Before: Crossroads Mall
After: The Mall at Crossroads
(Note: For products, the word “by” has the same effect. Instead of “Chocolate,” make it “Chocolate by Susan.”)
Run or Way. It’s not a street or a subdivision; it’s a piece of pastoral bliss (minus all that yucky stuff that’s actually in pastures).
After: Millbrook Run
Also: Millbrook Way
Common or Town Center / Towne Centre. It used to mean the center of town — the common place for cattle to graze. Now, use it to give that mall a New England rustic feel — and make people forget that you helped push all those small businesses in the real common out.
Before: Springfield Mall
After: Springfield Common
Also: Springfield Commons
Also: Springfield Town Centre
Combinations work wonders, too:
Before: Newton Shopping Center
After: The Centre at Newton Commons
Also: The Commons at Newton Run
More to come, of course. There’s no end to the possibilities of simple, effect, false pretension!