Words to make your mall, store, or street more appealing

Published September 9, 2009

It’s simple: If you want to make your run-of-the-mill location or business sound better that it is, it only takes the careful use of a few simple words — or in one case, just a letter.

Add e. Stuck to the end of many words and you instantly evoke that faux old fashioned feel, like the days of yore when people had Es to spare:

Before: Smith Point
After: Smith Pointe
Better: Smithe Pointe

The and at. You’re not just a store, you’re a store that’s someplace. Someplace special. Two of the most common words in the language can turn a boring name into one that sounds oh-so-exclusive.

Before: Crossroads Mall
After: The Mall at Crossroads

(Note: For products, the word “by” has the same effect. Instead of “Chocolate,” make it “Chocolate by Susan.”)

Run or Way. It’s not a street or a subdivision; it’s a piece of pastoral bliss (minus all that yucky stuff that’s actually in pastures).

Before: Millbrook
After: Millbrook Run
Also: Millbrook Way

Common or Town Center / Towne Centre. It used to mean the center of town — the common place for cattle to graze. Now, use it to give that mall a New England rustic feel — and make people forget that you helped push all those small businesses in the real common out.

Before: Springfield Mall
After: Springfield Common
Also: Springfield Commons
Also: Springfield Town Centre

Combinations work wonders, too:

Before: Newton Shopping Center
After: The Centre at Newton Commons
Also: The Commons at Newton Run

More to come, of course. There’s no end to the possibilities of simple, effect, false pretension!



  1. Tanya says:

    Fantastic. :) I live on Timber Wood Way. Sounds lovely, doesn’t it? Because actual timber wood is probably filled with termites and slugs and other unpleasantries and no one would ever want to live THERE.

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